Good Way to Launch Beta Product
One of the aspects of launching a software product is how to manage the transition from alpha to closed beta to open beta to beyond beta. Many companies seem to get this wrong. For example, I...
View ArticleDon’t compete with Google where it is strong
Many start-ups are trying to usurp Google, over 1,000 in fact. In my view, most of them are likely to fail, because they don’t really add that much value. Here is why I think that. Google (and live.com...
View ArticleIs Facebook the Database of Un-intentions?
John Battelle once called Google the ‘Database of Intentions’. What he meant with that was that Google tracks the search terms that people type into its search engine. It catches what they are looking...
View ArticleRandom Traffic Grows Real Traffic
A few weeks ago, I wrote a blog post on how Microsoft was making some good/viral TV clips for their (at that point) upcoming video game Halo 3. Problem was that these videos were on TV only, nobody at...
View ArticleCuil will fail as long as it tries to ‘kill’ Google
Many companies are started to ‘attack’ a sector than is ‘held’ by another company. This sector is usually very valuable, which is the reason why start-ups try to capture these sectors. The problem is,...
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